Post by account_disabled on Mar 9, 2024 7:59:15 GMT
The Whiteboard Friday. This week were going to chat a little bit about the mobile world and specifically whether we should be investing our mobile marketing efforts into the mobile web meaning a website that is responsive and adaptive or just specifically designed for mobile browsers or whether we should be worried about building a mobile app to help draw in traffic and gain customers and users. I think these two worlds are actually quite different. So I spent a bunch of time recently here internally at Moz going through a huge number of statistics trying to gather as much data as.
I could to understand these two worlds and I thought Id share that with you. Ill give a Greece Mobile Number List bunch of links in this presentation probably a good dozen of them that Ill make sure are in there. Sources Pew Internet Smartphone Use in Comscore MarketingLand Apps Eat Digital Media Time Morgan Stanley MarketingLand No Apps Arent Winning the Mobile Browser Is IAB Study MarketingLand Despite Time Spent Mobile Web Just as Important as Apps Fred Wilson AVC Mobile Web is Top of Funnel Mobile Web is Bottom of Funnel MarketingLand Search is Number One Content Discovery.
Tool for Mobile Users SimilarWeb Clickz Why Mobile Web Still Matters in Andrew Chen Mobile App Retention Rates Smart Insights Mobile Marketing Statistics Think with Google Mobile Path to Purchase Comscore Mobile App Report Forrester Mobile Users Spend of Time in Just Apps Nielsen So Many Apps So Much More Time for Entertainment TechCrunch Nielsen An Upper Limit for Apps TechCrunch Forrester Only Apps Traffic is X Bigger than App Traffic Quartz and Comscore Most Smartphone Users Download Apps per Month Mobile web qualities Just to give you a broad overview basically the mobile web kind of looks like this. Theres a lot less time spent in the mobile web meaning on mobile websites on a mobile.
I could to understand these two worlds and I thought Id share that with you. Ill give a Greece Mobile Number List bunch of links in this presentation probably a good dozen of them that Ill make sure are in there. Sources Pew Internet Smartphone Use in Comscore MarketingLand Apps Eat Digital Media Time Morgan Stanley MarketingLand No Apps Arent Winning the Mobile Browser Is IAB Study MarketingLand Despite Time Spent Mobile Web Just as Important as Apps Fred Wilson AVC Mobile Web is Top of Funnel Mobile Web is Bottom of Funnel MarketingLand Search is Number One Content Discovery.
Tool for Mobile Users SimilarWeb Clickz Why Mobile Web Still Matters in Andrew Chen Mobile App Retention Rates Smart Insights Mobile Marketing Statistics Think with Google Mobile Path to Purchase Comscore Mobile App Report Forrester Mobile Users Spend of Time in Just Apps Nielsen So Many Apps So Much More Time for Entertainment TechCrunch Nielsen An Upper Limit for Apps TechCrunch Forrester Only Apps Traffic is X Bigger than App Traffic Quartz and Comscore Most Smartphone Users Download Apps per Month Mobile web qualities Just to give you a broad overview basically the mobile web kind of looks like this. Theres a lot less time spent in the mobile web meaning on mobile websites on a mobile.
